Undisputed Truth – Mike Tyson – Scribd

Mike Tyson
Undisputed Truth – Mike Tyson

Undisputed Truth is Mike Tyson’s biography which is now available for free on Scribd as an audio book.  Mike Tyson originally grew up in Bedford Stuyvesant.  It’s a well known part of Brooklyn, NY.  His mother didn’t like to hold steady jobs.  It was difficult for her to keep a steady relationship as well.  She looked for relationships only to find a source of income for her kids.  Tyson’s family couldn’t find enough money to stay in Bedford Stuyvesant.  They would move to Brownsville, NY. Bedford Stuyvesant isn’t the best area in Brooklyn.  Notorius BIG raps about it.  However, compared to Brownsville, Bedford Stuyvesant is a country club.  I was fortunate enough to work in Brownsville for a little while and it is a really scary place.

Mike Tyson, learned to fight from an early age.  He had to defend himself from the constant bullying.  He lived in a violent neighborhood, was overweight growing up, and had that distinctive funny voice. Tyson made friends with hooligans in the neighborhoods.  They taught him about pigeons.  In that neck of the woods, it’s a gang hobby to be able to control and catch pigeons.  A bunch of people release their pigeons together and the plan is to catch other people’s pigeons.  This is why you hear Mike Tyson talking about his love of pigeons.  Spending so much time with the birds, he learned quite a bit about them.  These kids would teach Mike Tyson how to rob.  Since he was young, he would usually sneak into the windows and open doors for his partners in crime.  His life of crime caught up to him and he was sent to  juvenile detention center.  He would stay at that center for some time. At the juvenille detention center.  Bobby Stewart discovered Mike Tyson’s boxing skills at the center.  He would introduce Mike Tyson to Cus D’Amato.  Tyson would describe Cus as more than a boxing educator.  He was more of a father figure to Mike Tyson.  Cus had opened up his home to Tyson.  Mike loved Cus, but he also talked about Cus’ dark side.  Cus didn’t take crap from anyone and forced Mike Tyson to do the same. As everyone knows, Mike Tyson would become the heavyweight champion of the world.  He would beat his competition in great fashion.  He would perform knockouts in the first round.

Throughout the book, Mike Tyson is very in-tune psychologically.  He has been on psychiatric medication from a young age.  He describes everything with a perspective of how it made him feel mentally.  From the great boxing performance, to the women, to the drug use everything is described psychologically.

Mike Tyson’s two big downfalls were the women and the drugs.  In this book he makes himself out to be a sex addict.  I read an audio book about an adult film star and Mike Tyson’s book seems to have more sexual relations in his book.  He travels the world and hangs out with very rich individuals (which is definitely factual based on his stardom at the time).  He also, goes back to Brownsville to hang out.  In both scenarios, he is constantly chasing girls.  Even when he gets locked up he manages to fornicate with another inmates girlfriend.  When that comes to an end he manages to create a sexual agreement with a penitentiary officer.  Many of the women he slept with would take advantage of him financially.  He would by many women expensive gifts that included luxury cars, jewelry, and expensive fur coats.  Many one night stands concluded with a female suing him for rape.  Based on the facts that were given in court, it’s safe to say that Mike Tyson didn’t rape these women.  However, many of them managed to get some sort of payout after a court ruling. Mike Tyson wasn’t a recreational user of drugs, he was addicted to them.  If you lookup Mike Tyson YouTube videos or Mike Tyson quotes, there are some funny items.  Most of these great comments were fueled by a liberal use of Marijuana.  He would talk about getting very high before interviews and press conferences.  This led to him saying things that just didn’t make much sense.  Mike Tyson also liked to use cocaine.  But once again not recreational use.  He would talk about getting pulled over by police for driving erratically because he was high.  When he got pulled over he would be carrying a brick of the white stuff.  But he managed to sweet talk his way out of a cop searching his vehicle. This book concludes with Mike Tyson going in and out of rehab.  He chronicles his struggles to stay clean.  He managed to sort of successfully finish a program, but then went out in Vegas and had another drug fueled evening.  I believe at the end of his book, he is clean for 6 months. This is one of the most interesting books I have ever read.  The stories told are great, but to me it’s Mike Tyson’s connection to his personal feelings and emotions that he shares throughout the book.  He is constantly referring to himself as a failure.  He was the heavyweight champion of the world, an actor, and now a great writer.  A failure he is not.  Please, read this book if you get the opportunity, you won’t regret it.

Dark Places – Gillian Flynn

Dark Places Gillian Flynn
Dark Places Gillian Flynn

Dark Places is a novel by Gillian Flynn.  She had wrote this novel prior to Gone Girl.  It is available on Scribd as an audio book.  Dark Places, like Gone Girl, will be adapted into a movie coming out in August 2015.

In 1985, in a rural town in Kansas, two sisters and a mother were brutally murdered.  25 years later, Ben Day (one of the brothers) is serving prison time for the murders, Runner (the father) is just running around town up to no good.  The book begins with Libby meeting with her accountant.  She is not well versed in her own finances.  She wants to know how much money she has remaining from the insurance settlement and a published book.  She assumes she has about $10,000 left to work with.  She doesn’t like to hold a steady job and she just needs money for everyday expenses.  Libby is informed that there is less than $1,000 remaining.

She is approached by a dorky looking young man.  He is part of some kind of kill club and wants to interview her about the murder.  The last thing Libby want to do is recount the dreadful night of the murders.  But she needs money to survive.  Lyle (the dorky looking young man) offers her $500 just for the interview, she accepts.  Lyle and others in the kill club don’t believe that Ben killed the family.  After reviewing the facts it just doesn’t make sense to them.  Next they offer Libby money to go visit Ben in prison to get information from him.

Since the murders, Libby had not responded to any of Ben’s letters or visited him in prison.  To make some money, Libby pays Ben a visit in prison.  Shockingly, Ben is kind to Libby during the visit.  About 25 years ago, it was Libby that testified against Ben.  He told her that he did not commit the murders.  But he was dealing well with being in prison.  It’s not mentioned in the book, but since the family was so poor, maybe prison isn’t a bad thing.

Ben divulges certain information that helps Libby continue the investigation.  When he worked as a janitor around the school he was accused of molesting a young girl named Chrissy Kates.  He also got his girlfriend Diondra pregnant.  He used to hang around bad kids before prison.  They would sit around the house and do drugs and alcohol.

With this information and being offered more money from Lyle she searches out Chrissy Kates.  Chrissy admits to Libby, that she made up the molestation story.  Her and a bunch of young girls at the time made up those rumors.  Next she wanted to pay Runner a visit.  Her father welcomed the visit because he needed money.  After meeting with her scumbag father, she concluded that he was too dumb to have committed the murders.

I will tell you that Ben is right and he did not commit the murders.  It’s a great dark, mystery novel.  The conclusion to Dark Places is crazy and some sites will spoil the story for you.  If you don’t want to read the book, see Dark Places the movie in August.  It will star the great Charlize Theron.

Becoming Steve Jobs – Scribd Audio Book

steve jobs - Apple - iPhone
steve jobs – Apple – iPhone

 

In this audio book memoir, Brent Schlender gives us an account of the person Steve Jobs was.  Schlender was a long time journalist who focused on technology.  He interviewed Steve Jobs many times.  The first time Schlender interviewed Steve Jobs, he felt like he was being interviewed.  Steve Jobs was a very confident individual that asked others many questions.  Additionally, he liked to tell people what they should do in their personal matters.

Steve Jobs was born in 1955.  He was adopted by Paul and Clara Jobs.  When interviewed he said it never bothered him that he was adopted.  Steve Jobs was a brilliant student.  The school had recommended that he skips two grades based on exam scores.  His parents agreed to let him skip one grade.  In high school he met Steve Wozniak.  Wozniak liked to build computer circuits.  Jobs would attend Reed college after high school.  He would drop out after a semester, but kept attending classes here and there.  Steve told Schlender that he wasn’t certain what he wanted to do.  Reed college was not cheap and he didn’t want his parents wasting money on college tuition.

Steve Jobs would get one of his first jobs at Atari.  He showed them a board that Wozniak created and Atari hired Steve.  Atari thought Steve created the board.  Steve succeeded at Atari.  He worked on special projects for Nolan Bushnell, to earn enough money to take a spiritual enlightenment trip to India.  After the trip to India, Steve Jobs got into meditation and psychedelic drugs.  During interviews he spoke about the use of LSD in opening up his creative side.  I am not advising the illegal use of psychedlic drugs.  I am repeating what Steve Jobs thought about them.

Bushnell offered Steve Jobs $700 to help him make circuit boards for a new Atari game.  Jobs had to reach out to Wozniak for help and offered to go 50/50 with him ($350).  Bushnell was so pleased with the work that he gave Steve Jobs an additional $5K.  Jobs still only gave Wozniak $350.  This financial inequality was the way of Steve Jobs and would follow him for the rest of his career.

The Apple I was built in Jobs garage by Wozniak.  It was Steve Jobs that was working on selling the product.  They were able to produce more systems because they were funded by an Intel employee.  They achieved greater success when they unveiled the Apple II, also created by Wozniak, except for the unique case the system was in.  To grow the company further, Jobs recruited John Sculley from Pepsi to serve as CEO.  Steve Jobs was a difficult person to work with.  Two years after Scully became CEO, Scully and the board decided to remove Steve Jobs from the company that he started.  Steve Jobs was devastated and looked for a way to come back.

In 1985, Steve Jobs founded NeXT computer.  His expenses in the new venture were through the roof, as he was trying to depict perfection.  Perfection from the building that they worked in to the computer itself.  The original $7 million invested in the new venture was depleted quickly.  Ross Perot stepped in to bail Steve Jobs out.  NeXT achieved success when the company fully transitioned into Software development.  They released WebObjects.

In 1986, Steve Jobs bought a company which he later renamed Pixar.  In the mid-90s Pixar studios was utilizing a new graphics technology that would allow the use of cartoon rendering mixed with realistic depictions.  In partnership with Disney, Pixar released some great movies that made the company a significant amount of money.  The first two enormous hits were Toy Story (1995) and A Bug’s Life (1998).

In 1997, Apple purchased NeXT.  In the deal, Steve Jobs once again was an employee of Apple.  Shortly thereafter, he got his CEO position back.

In the late 90s, Shawn Fanning had achieved great popularity by introducing us to Napster.  It was peer-to-peer software that allowed users to download music from other users.  Steve Jobs did not like the idea that people were restricted to their computers to listen to MP3s.  Technically, at the time it was possible to store MP3s on a CD and listen to a portable CD player.  But Steve Jobs had a revolutionary idea in mind.  He learned that a technology came out that could store 2GBs on a mere 2 inches.  In 2001, this led him to the creation of the iPod.  It was a device that used the small hard drive to create a small portable mp3 player.  It had a single track wheel that could be used to browse through the stored songs.  It was marketed so well, that everyone had to have it.  Steve Jobs utilized WebObjects to create the iTunes store.  He revolutionized the sale of MP3s.  Previously, people bought a CD for about $15 which may have had give or take 15 tracks.  He worked out deals with record labels that would allow people to buy only the track they wanted at 99 cents.

The later iPod models had the ability to look at photos and watch videos.  Steve Jobs wanted 1) for people to have the ability to purchase items in the iTunes store directly on their device and 2) to have access to the internet at all times to connect to photos and videos.  In 2004, the creation of the iPhone had begun.  They stalled on the project a bit because Steve Jobs wanted the technology to be out there for the phone to work the way he wanted.  In 2007, Apple had an exclusive agreement with AT&T to sell the iPhone.  With that exclusive agreement Steve Jobs managed to get many financial benefits.  A nice percentage of sales, part of all new contract agreements, only Apple can set the price on the phone, etc.

In 2004, Steve Jobs had successful treatment for his pancreatic cancer diagnosis.  Unfortunately, it would come back and he would succumb to it on October 5th, 2011.  The book shows Steve Jobs as an interesting character that may be hard to deal with, but a creative genius.  He found a great company.  When ousted he founded the best animation studio Hollywood has.  Then he found a computer company which was failing.  Then he turned that around to a successful software company that built the software to create iTunes.  He revolutionized the way we listen to and buy music.  Then, he went ahead and revolutionized the way we use our cell phones.  At one point Apple’s computers weren’t really selling.  Steve Jobs changed the look , utilized a linux based operating system, and now Apple systems are used by most creative thinkers.  He definitely didn’t do everything himself.  But he was creative and knew how to spot it in others.  He always expected and returned perfection in his products.  This book was far more in-depth than any Steve Jobs based movie or special that I have seen.

Disney War – James Stewart – Scribd – Audiobook

Disney War
Disney War – James Stewart

 

In this depiction of Disney, James Stewart gives us an insider’s guide to the management of the company.  In 1984, Roy Disney (Walt’s nephew) brought in Michael Eisner to help revive the Walt Disney brand.  In the beginning, Eisner is depicted as a humble individual who is very thankful for the opportunity that Roy Disney has given him.  He tells Roy that at any time he doesn’t think that Eisner himself is doing a good job, Eisner will leave.

That would be the last time in this book that Eisner appeared humble.  His 1984 salary was negotiated at $750,000, plus an additional $750,000 as a sign-on bonus, and options on 2 million Disney shares.  Ironically, Eisner was very frugal with business decisions.  Perhaps, he needed to make sure Disney had plenty of cash available to pay his salary.  Who Framed Roger Rabbit was using new technology mixing cartoons and humans.  Robert Zemeckis led the budget of the film.  However, Michael Eisner was trying to cut expenses as much as possible during the filming.  Fortunately, the movie was a huge success.

Jeffrey Katzenberg was Michael Eisner’s right hand man.  He was brilliant and did things when told.  Katzenberg believed he would eventually succeed Frank Wells as the President of the company.  In 1994, Frank Wells died in a helicopter accident.  Eisner did not appoint Katzenberg to the position of President.  Katzenberg left Disney and started Dreamworks with Steven Spielberg and David Geffen.  Michael Eisner hired his friend, Michael Ovitz for this role.  The book goes into detail about how they went on ski trips together, spent the holidays together.  14 months later Ovitz would be forced out of the company.  Ovitz was very angry with the way Eisner had backstabbed him.  But Ovitz also managed to leave the company with a $38 million severance payout and stock options worth $100 million at the time.

Disney had acquired ABC television.  They had caught great success when they created ‘Who wants to be a millionaire’.  The show’s popularity had a good run.  A few years later, a new writer from Las Vegas had pitched the show CSI to ABC.  Michael Eisner did not want to pick it up.  Eventually, CBS would acquire CSI.  Unfortunately, CSI ran the same prime time slot as ‘Who Wants to be a Millionaire’ and CSI would get the better ratings.  In early 2005, Roy Disney had successfully went after Michael Eisner to get him to leave his position.

This book shows us the greed that goes on in the board room of America’s most well known children’s entertainment brand.  I found it interesting that the theme parks themselves were hardly mentioned.  The only mention was the failure of Euro Disney under Michael Eisner.  It looks like Disney’s production studio is much more important to the success the company.  In this book Michael Eisner definitely plays the villain.  But he also was the CEO of the company for over 20 years and that was during the time that Disney had achieved success.

Neil Patrick Harris: Choose your own Autobiography

Neil Patrick Harris - NPH
Neil Patrick Harris with Family

Once again, a Scribd Audio Book.  Neil Patrick Harris is brilliant.  He talks about his life as an actor.  He speaks in the third person, as he talks to himself about himself.  This book is literally at least 90% about him being an actor.

He starts the book out about talking about giving a great monologue in a school play.  His confidence boosting monologue is what he attributes to the great lesson leading to his career.  His first big break as Doogie Howser, MD was actually by luck.  It was his agent’s assistant’s boyfriend or something similar that landed him the interview.  I say the interview and not the gig because Neil Patrick Harris earned that role.  If you watched the show you would surely agree.

Neil Patrick Harris began the show at the age of 16 and it lasted until he was 20.  He talks about episodes where he had to play the doctor that delivered the baby.  After the show had come to a conclusion, NPH did not have any great gigs lined up.  He did what most actors did in their 20s.  Neil Patrick Harris hit the Hollywood club scene.  The Roxy and Viper Room at least one night of the week.  In this book he confirmed that Shannen Doherty was a handful and loved getting into fights.  In past business relationships that he made, he was able to get spots on TV shows and made for TV movies.

In 2004, he caught a big break by playing himself on the blockbuster movie, ‘Harold and Kumar Go To White Castle’.  However, himself in this movie, was depicted as a drug user who was desperately in search of a strip club.  In a great scene he is snorting cocaine off a strippers behind, while traveling on top of a stolen vehicle.  He would find great fortune in 2005, by playing the role of Barney Stinson in ‘How I Met Your Mother’.  2006, was the most important year in NPH’s life, he had come out of the closet.  He spends a good part of this book discussing how he had hooked up with girls, but found real attraction to certain males on sets that he was on.  Earlier in life, he had told his mother about his homosexuality.  Her response was that he may not be sure of his sexuality yet, but if he was gay his mother would still love him.  NPH talks about how supportive both of his parents were.

In 2004, he began seeing David Burtka.  In 2010, they had twins through a surrogate mother.  In 2011, NPH opened the Tony Awards with a controversial, comical gay song.  Their were certain lyrics he was asked not to use, but decided to use them on live television.  Some of the producers weren’t to pleased.  However, NPH managed to host the 2009, 2011, 2012, and 2013 Tony Awards.

Great actor, Great book.

 

Hatching Twitter – Nick Bilton – Scribd Audiobook

Twitter
Hatching Twitter

 Do you like General Hospital?  This may be the book for you.  It is an account of Twitter from the early beginnings to modern day.  Hatching Twitter discusses 4 main founders of Twitter.  You have Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.  Formal education was not a big ticket item for the founders.  There is not enough information about Noah Glass, but the other 3 founders did not graduate college.

Evan Williams and Noah Glass got their popularity from Odeo.  Odeo was a podcast service and was relatively popular.  No where near the success that twitter would bring.  Evan Williams had already made a decent fortune before twitter with the sale of Blogger to Google.  Biz Stone, co-created Xanga and worked at Google before launching Twitter.  Jack Dorsey was good at programming from a young age.  He had created an open source program that would help dispatch cabs.

The book focuses on an egotistical Jack Dorsey.  After the launch of Twitter, he had become CEO of the company.  The company gained popularity as the founders spread the word by mouth.  They got their first big victory when an Earthquake came to California and people started tweeting about it.  They realized it was a great tool for getting warning information over to users.  Since they were going to parties in Hollywood, they managed to get celebrities to start using the service.  Once celebrities started using Twitter, many people started to join.  It was a great way to connect with/stalk celebrities.

As Twitter grew, they did not have the resources needed to keep the service online 24 hours.  Twitter would go down quite a bit.  Jack Dorsey did a poor job keeping the books and the company was not profitable.  Moreover, he had found daily yoga and a a lifelong dream to be a fashion designer more important that his CEO role.  The other founders would make Dorsey step down from his position and have Evan Williams take over.

Williams was more personable than Dorsey.  He would build out the company and even make a guest appearance on the Oprah Winfrey show.  Even though Williams was not aware, Dorsey’s new goal was to get him fired.  He would eventually succeed in that goal.

When Sergey Brin met Larry Page they did not hit it off right away.  They would eventually work together to build one of the biggest companies.  Twitter seems like the opposite.  You have what seemed like friends working together, that work to stab each other in the back.  Twitter is Silicon Valley’s version of the Real Housewives of New Jersey.

 

Tiger Woods : Real Story Steve Helling-Scribd Audiobook

Tiger Woods
Tiger Woods

Tigers Woods, the Michael Jordan of Golf.  The book begins with the tragedy of Tiger Woods’ infidelity.  It brings us to that part of his life when the media was well aware of what was going on.  How his cheating generated such popularity in the news.

Earl Woods, Tiger’s father, was in the military.  He had met Kultida when he was on tour in Thailand.  They had Eldrick Tont “Tiger” Woods in 1976.  Tiger had two half brothers that were much older from Earl’s first marriage.  Tiger was the name of a South Vietnamese officer that saved Earl’s life multiple times in Vietnam.

Tiger Woods was very much into golf at a young age.  He had enjoyed watching his father putt when he was a baby.  As a child he was uncomfortable between the racism at the school and not being very attractive.  As he got older Tiger Woods filled the role of the male friend to females.  They didn’t want to go out with him, but liked him because he was polite.

As Tiger Woods developed into the golf phenom his confidence grew.  He went to Stanford University on a golf scholarship.  At the age of 19 he was already playing in his first PGA Tour.  At the age of 20, he already had contracts with Nike and Titliest.  In 2000, Nike gave him a 5-year contract extension worth $105 million.

Around that time he had met Elin Nordegren.  She was a former model that was working as a nanny in Florida.  She wasn’t interested in Tiger Woods at first.  But soon she would fall in love with him.  The couple married in 2004.

Unfortunately for Elin, Tiger was a sex addict.  Based on this book it wasn’t just a scandal and fall out.  Since becoming a confident college student, Tiger Woods was all about the women.  He would entertain people with his raunchy humor.  Other golfers on the PGA tour knew Tiger Woods enjoyed the company of other females.  He would be caught in clubs making out with women.  Even when he was out with the wife, he enjoyed the attention that other women gave him.

The actual scandal had caused Tiger Woods to lose most of his endorsements.  Having Tiger Woods on a product used to be a huge money maker for these corporations, but after the scandal they had the opposite effect.  EA Sports kept the production of the Tiger Woods game they produced because they already spent too much money on testing.  Tiger Woods went to sex rehab, but it couldn’t save a family that he had destroyed.  The couple divorced in 2010 and Elin Nordegren received $750 million.

The Google Story – David Vise – Scribd

Google Story
Google Story

See July 2015 Update for Current Google News.

The Google Story is an audio book on Scribd.  It provides us with information about the formation of Google.  The story begins with Sergey Brin addressing an Israeli high school.  This high school is gifted in mathematics and have won 7 of 10 awards in Israel.  The school has much in common with Sergey Brin.  Many of the students are Russian immigrants that had fled to Israel for a better life.  Sergey says, as my father would say, what happened to the other 3 awards.

Sergey Brin immigrated to the United States at the age of 6 and grew up in Maryland.  He excelled in school and went to the University of Maryland for his undergraduate degree.  His father was a Math Professor at the University of Maryland.  He would do his graduate studies in Computer Science at Princeton University.

Larry Page was also born to a professor.  His father was a Computer Science professor at Michigan State University.  Larry attended the University of Michigan.  He would also do his graduate studies in Computer Science at Princeton University.

When Brin and Page met each other, they did not get along.  Both men were incredibly smart and liked to argue.  Before Google, search engines employed tons of advertising and didn’t have a good system for giving search results.  Brin and Page had devised an algorithm to give sites a page rank based on the relevancy of the site’s backlinks.  In 1996, the original Google became a popular search engine on the Stanford University Network.  They believed the idea was brilliant and tried to sell it for $1 million.  So they can take the money and continue studying.  Search engines like Excite and Lycos didn’t purchase the algorithm.  Brin and Page decided that they would work on their project full time.

Initially, they tried to solicit friends and family for investment money.  The Sun microsystems co-found wrote them a check for $100,000.  Interesting fact, SUN stands for Stanford University Network.  They would start getting employees and putting together different computer networks to handle the capacity of computing power.  They would become a corporate power house.  Offering many conveniences that most corporations didn’t.  They had a bus that would take people to work and back.  The ability to bring your dog to work.  For parents, 18 weeks of paid leave for Mom, 6 weeks of paid leave for Dad.  Free on-site day care when returning to work.  Free fitness classes.

A large part of this book was devoted to their greatest perk.  Charlie Ayers, a former chef for the Grateful Dead became Google’s executive Chef.  He had initially taken a pay cut to join the company as their 53rd employee.  He would provide employees with gourmet food daily.  This food would be free to employees.  But more importantly his great personality had built a tight-knit community.  He retired Google $26 million wealthier with the stock options.

Overall, a great audio book about Google.  This one was written in 2005 and there may be more up-to-date books available about Google.

Console Wars – Blake Harris – Scribd Audio Book

Console Wars
Console Wars – Blake Harris

Console Wars is a Scribd Audio Book that is similar to the Super Mario – How Nintendo Conquered America – Jeff Ryan book that I had reviewed previously.  It even shares some of the same historical facts.

Nintendo was created in the late 1800s as a play card company.  They looked to diversify the business when most people already bought playing cards in Japan.  They had some failed ventures.  The most fascinating being an hourly love hotel.  Eventually, they settled on electronic gaming.  Their Nintendo Entertainment System and Game Boy was extremely popular and gave them 80% of the industry.

I believe this Console Wars falls under the category of semi-fiction.  It most likely uses many facts, but adds certain fictional elements for humor.  Tom Kalinske, is vacationing with his family in Hawaii.  On the beach, he is approached by a Japanese man.  Kalinske is a former successful toy executive and the Japanese guy is trying to get him to join an unknown Sega.

Kalinske’s prior accomplishments include improving performance on Barbie Doll, creating He-Man, and improving child nutrition by creating Flintstones Vitamins.  Kalinske does like to work more than the beach, so he joins Sega.

Tom’s first strategy is a campaign.  He starts touring shopping malls.  Asking people to blindly try out Sega and Nintendo, so they can compare the two products.  Kalinske soon realized that money was to be made in the games not the consoles.  Only one console would be sold per family, but the amount of games sold could be limitless.

Sonic the hedgehog was created at a Sega contest.  The office contest was to create a mascot for the company.  The original Sonic was an evil looking Hedgehog with large fangs.  Kalinske used his marketing talent to create a friendlier looking hedgehog that would appeal to everyone.  Initially, Tom dealt with lots of anguish in approving his Sonic.  But, much to the Chagrin of Japanese executives, Tom’s version was approved.

With Sega Genesis and Sonic the hedgehog, Tom created his next move.  He would allow Sega to lose millions of dollars by adding the Sonic game to the console package.  The assumption was the long run profits of this move would be favorable.  The risk paid off, that holiday season more Sega Genesis units were sold to customer than Nintendo units.

Another large risk that Sega took was to include more adult themes in their video games.  This helped them amass another fortune during production of Mortal Kombat.  Unfortunately, this also gave them some bad press with parents and politicians.  Non-stop thinking Tom was able to put out the fire by creating a rating system on video games.

Sega would continue to do great after they hired marketing experts Goodby Silverstein.  Those are the marketing geniuses behind many super bowl commercials including the Budweiser Frogs.  Goodby Silverstein was intelligent enough to send their team to work with young kids that actually

This review of Console Wars talks about specific facts in the Scribd audio book.  What makes Console Wars such a great book is that it’s very comical.  The audio book is funny with its makeshift Japanese accents.  The other reason why it’s so funny is the crazy things that go on behind the scenes with marketing teams in large corporations.  Another large selling point to this book is that Seth Rogen plans on creating a movie based on this book in 2016.

Obama – Dave Mendell – Scribd Audio Book

 

Obama
Obama: From Promise to Power

Obama: From Promise to Power is an audio book available to Scribd members. Mendell has been covering the current President’s rise to fame since the early Senate run.  Barack has an ideal view of what he wants to accomplish as a politician.

Mendell  meets up with Obama at the University of Chicago where Barack is a professor.  The female students in class are in awe as Obama speaks to them. Mendell is assured that he will sit down for an interview, but isn’t given a time.  They finally meet at a restaurant.  Mendell describes Obama as someone who is extremely confident.  He soon learns that the confidence stems from childhood.  In raising Obama, his mother always stroked his ego.

Obama was born to an American mother and an African father.  His father earned acceptance into Harvard and left the family.  Barack had spent his childhood in Hawaii.  His mother would have to travel internationally often and his grandparents would watch him.  As a youth, Obama was very interested in basketball, which is obvious during March madness.

After graduating college Obama became involved as a director of Community projects in Chicago.  This had his mind focused on what he can do to improve the community.  He understood, to make those positive changes he would need to hold a political office.  His love of reading, gave him the intellectual capability toattend Harvard Law School.  He succeeded there becoming the first ever black president of the Harvard Law Review.

Obama had failed in his run for mayor.  He  then makes a run for the senate.  Half of this book is about that run.   Mendell’s intellectual writing really kicks into full gear.  There is a play-by-play analysis of every word that is spoken by Obama.  The unfortunate truth about politics is that everything you say is analyzed.  Sometimes you just look forward to other’s failures for your benefit.  For example, the Jack Ryan Sex Club Scandal which helped Obama advance.  To play in this crazy game, Obama picked up the best public relation/speaking coach, David Axelrod.  Obama had succeeded with hard work.  His campaign trail would visit more than 5 cities daily.  In the midst of all this he was working on writing a book.