Do you like General Hospital? This may be the book for you. It is an account of Twitter from the early beginnings to modern day. Hatching Twitter discusses 4 main founders of Twitter. You have Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. Formal education was not a big ticket item for the founders. There is not enough information about Noah Glass, but the other 3 founders did not graduate college.
Evan Williams and Noah Glass got their popularity from Odeo. Odeo was a podcast service and was relatively popular. No where near the success that twitter would bring. Evan Williams had already made a decent fortune before twitter with the sale of Blogger to Google. Biz Stone, co-created Xanga and worked at Google before launching Twitter. Jack Dorsey was good at programming from a young age. He had created an open source program that would help dispatch cabs.
The book focuses on an egotistical Jack Dorsey. After the launch of Twitter, he had become CEO of the company. The company gained popularity as the founders spread the word by mouth. They got their first big victory when an Earthquake came to California and people started tweeting about it. They realized it was a great tool for getting warning information over to users. Since they were going to parties in Hollywood, they managed to get celebrities to start using the service. Once celebrities started using Twitter, many people started to join. It was a great way to connect with/stalk celebrities.
As Twitter grew, they did not have the resources needed to keep the service online 24 hours. Twitter would go down quite a bit. Jack Dorsey did a poor job keeping the books and the company was not profitable. Moreover, he had found daily yoga and a a lifelong dream to be a fashion designer more important that his CEO role. The other founders would make Dorsey step down from his position and have Evan Williams take over.
Williams was more personable than Dorsey. He would build out the company and even make a guest appearance on the Oprah Winfrey show. Even though Williams was not aware, Dorsey’s new goal was to get him fired. He would eventually succeed in that goal.
When Sergey Brin met Larry Page they did not hit it off right away. They would eventually work together to build one of the biggest companies. Twitter seems like the opposite. You have what seemed like friends working together, that work to stab each other in the back. Twitter is Silicon Valley’s version of the Real Housewives of New Jersey.