Elon Musk Renaissance Man – Kindle Unlimited

Elon Musk
Elon Musk

I must first admit that I did not know who Elon Musk was.  I had seen him on the ‘Secret Lives of the Super Rich‘ TV show.  This is why I searched for him on Amazon Kindle Unlimited.  Elon Musk is South African born with a Canadian background.  He is a smart and stubborn individual.  Doesn’t particularly like to follow orders.  The book describes a situation where he was punished.  He secretly left his house during the punishment and walked for 4 hours to attend a party.  He taught himself computer programming at the young age of 12.  Elon Musk created a game using BASIC and sold it to a computer magazine for $500.

Elon Musk attended UPenn and obtained his undergraduate degree in Physics and Economics.  He started his Physics PhD program at Stanford University but left after 2 days to become an entrepreneur.  In 1995, His brother Kimbal and Elon would start an internet city guide called Zip2.  Compaq would acquire the company for $341 million.  This would make Elon Musk $22 million.  At that point most people would by a nice home and work out their retirement.  Not Elon Musk.  In 1999, he poured $10 million into X.com to be a co-founder.  The company worked with financial services and e-payments.  They would merge with a company that created Paypal.  The company was renamed Paypal and sold to Ebay in 2002 for a mere $1.5 billion.  This would make Elon Musk $165 million.  At this point, I would believe at least 99% of people with this amount of wealth wold consider retirement.

Elon Musk, was hungry to pursue another dream that he had.  He believed that we could bring crops with us in a certain form to another planet.  He would want to start creating this crop on the other planet, to bring us closer to living outside of Earth.  He believed that the current way Space Rockets were created was inefficient.  He wanted to change the supply chain integration of creating the rockets to get a better price.  He would throw $100 million of his own money into SpaceX.

In 2004, Elon Musk would make a large investment into Tesla Motors.  He would be Chairman of the Board and would not be involved in Day-to-Day operations.  During the financial Crisis of 2008, he took a CEO role and would become the chief architect.  In addition to creating great electric cars, they also sell electric powertrain systems to other major automobile manufacturers.

What sets Elon Musk apart from other wealthy powerhouses is his desire to help society in his actual work.  Bill Gates, does it through a separate Bill and Melinda Gates foundation.  But Elon Musk is open to people using his Tesla patents in Good Faith to speed up the process of creating electrical vehicles.  I don’t believe Bill Gates had ever opened up Microsoft patents in Good Faith.  Another venture he is in is SolarCity.  This company provides Solar Power.  Elon Musk’s main goal is to combat global warming.  He is actually working on providing California very cheap options to upgrade their homes to Solar Power to show his concern for global warming.

If you watch ‘Secret Lives of the Super Rich’, Elon Musk does have some expensive toys.  But he also has enough money to do the right thing  even if it impacts profit negatively.  Read Elon Musk: Renaissance Man by Nathanial Oliver if you want a succinct Elon Musk biography.

Richard Branson – Amazon Kindle Unlimited

Richard Branson
Richard Branson

Richard Branson is the only billionaire that I would want to have a drink with.  He is a good mix of wealthy and fun.  Which is also where his success comes from.  In 1970, he got into record sales by setting up a mail-order system.  His first venture was successful in sales.  Unfortunately, he obtained low import prices on the records because tax was not charged.  He would spent a night in jail and the courts would rule that he owed quite a sum of money to the government.  In quite a pickle, his mom would step in.  She remortgaged the house to help Richard Branson pay this fine.  He would later open up a record store.  What differentiated his record stores from others was the experience.  He would fill the store with comfortable chairs for people to come in and listen to music.  It was a social gathering place.  And he always placed the most importance on the customer.  He would open up more successful stores.  The stores were name Virgin Stores.

By 1972, he took some of his earnings and ventured into creating the Virgin Records recording label.  He leased out studio time.  Mike Oldfield was their first successful recording artist.  Richard Branson’s business was based on making being different from their competitor.  He understood that controversy would be good business for the industry that he was in.  Richard Branson signed the Sex Pistols when no one else would.  In 1982, virgin purchased the gay nightclub Heaven when homosexuality was vexed.  He would use the nightclub to promote acts.

In 1992, he would sell Virgin records to EMI.  Richard Branson would use the money to start Virgin Atlantic Airways.  Similar to previous ventures, customer comfort came first.  The airline comes with 3 different flight classes.  Virgin Atlantic was the first airline to offer personal entertainment to all classes.  He also made money by entering the media market with Virgin Mobile and selling the company UK Cable.

Richard Branson is a thrill seeker.  He tried to break world records in racing his boat across the ocean and speeding in hot air balloons.  He owns Necker Island, which he purchased for a mere $180,000 back in 1978.  Similar to Elon Musk and Bill Gates, he also has his initiatives that he is willing to put his riches into.  He is the founder of the International Center for Missing and Exploited Children.  Similar to Elon Musk, he is looking for solutions to global warming.

Richard Branson: The Life and Lessons of Richard Branson is a short, but great biography written by George Ilian.  It is free to Kindle Unlimited users and goes for a low price of 99 cents to non-unlimited users.